Thursday, April 06, 2006

more on twixtin'

i will be delving a little deeper into the twixting phenomenon from my earlier post (twixt and shout!)--though just not right at this moment, as it is very late. but, i was browsing the internet:

it seems counter-intuitive that a wider selection of choices would create more dissatisfaction among consumers, particularly in a culture that values more for less. the psych study i read last semester referenced a concept that categorized people as satisficers and maximizers. when satisficers have to make a choice, they go with whatever option satisfies a predetermined list of characteristics; when maximizers make a decision, they want to choose the best item of the bunch. i googled these terms and found a blog, foldedspace.org, that gives a great summary of these concepts and an article by barry schwartz called "the tyranny of choice."

unfortunately, i have no time to read this article or the breadth of resources cited at foldedspace.org. rebecca is in town this weekend for some mild-to-moderate debauchery, and tomorrow is my last day of work before my finals hiatus (which means i am being milked for as much unpaid labor as i can provide in the next 24 hours). this topic will be revisited as soon as is humanly possible.

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