you heard it here first!

my adv. functions group at school is working on a venture capital pitch for veoh, an innovative peer-to-peer digital online video provider. apparently, this is going to be the next new way to watch television since tivo. some of you guys might be familiar with youtube, which is a similar peersharing video network, but uses streaming technology, or some shizzle like that. with veoh, software is installed onto your computer and you download and own the video content. therefore, you don't actually have to be connected to the internet to view material you've downloaded. another cool feature is you can queue videos remotely, so if you have the software at home, you can log in at work and have videos downloaded for you when you get home. in addition, veoh does not have any size limitations, and offers full-screen, TV-quality video, unlike youtube, which limits file sizes to 100mb (approx. 10 minutes). on the business end, veoh's competitive advantage is its unique software for distributing/searching/recommending video content, which allows for targetted advertising. in addition, veoh is better able to control the distribution of copyrighted content, thereby circumventing the legal issues that youtube is currently flirting with, which makes veoh a much more credible business partner for media companies and hollywood. more info at the business 2.0 blog. if you have a couple of million dollars lying around, i'd jump on this, pronto.

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for media companies, the advent of on-demand services such as tivo, netflix, and veoh poses a credible threat to their commercially-driven business model. this issue is not within the scope of our project, but continually comes up in our research. it will be interesting to see how the industry adapts to changes in content distribution... marketing/advertising practices will have to be completely overhauled as traditional methods of targetting audiences fall by the wayside. resisting digital distribution would be a mistake... thoughts?